Guidance on the use of social media in reproductive medicine practice

Best practices for the use of social media in the practice of reproductive medicine are discussed.

VOLUME 115, ISSUE 5, P1151-1155


Technology and Practice Committees of the American Society for Reproductive Medicine and the Advertising Committee of the Society for Assisted Reproductive Technology


The term “social media” refers to computer-mediated technologies that enable individuals and communities to gather, communicate, network, and share information. These technologies represent useful tools for enabling individual providers and their clinics to broadcast content that educates, informs, advertises, and narrates content to a larger audience. There are multiple benefits to maintaining a presence on social media, either as an individual physician or as a clinic, but several pitfalls deserve consideration as well. This guidance document does not endorse any specific cloud-based platform or service, though some are mentioned for the purposes of illustration.