Iconic brands: standing the test of time with a little rebranding

Inklings
Iconic brands: standing the test of time with a little rebranding

VOLUME 116, ISSUE 4, P959-960

Authors:

Steven R. Lindheim, M.D., M.M.M., Samantha M. Pfeifer, M.D., Beth W. Rackow, M.D., John Petrozza, M.D.
Marjan Attaran, M.D., Andrea Zuckerman, M.D., Thomas Winter, M.D.

Abstract:

In Webster’s Dictionary, “standing the test of time” is defined as continuing to be important, relevant, and respected for a long period of time. In the business world, we live in an age of constant rebranding, marketing shifts, and mergers. While many brands dominate their respective markets, few carry an iconic status that stands the test of time.