VOLUME 114, ISSUE 3, P475
Robert E. Brannigan, M.D.
Over the past several years, there has been an increase in direct-to-consumer marketing for both “online” and “at-home” diagnostic services and therapeutic interventions. The uptake of these new models of healthcare has been substantial, with patients reporting numerous benefits, including increased sense of privacy, ease of scheduling, flexibility, and enhanced time efficiencies. The establishment and rapid growth of numerous corporations that provide diagnostic and therapeutic services using such models reflects increasing patient acceptance of, and demand for, such options.